The History and Evolution of Streetwear: A Cultural Movement
Streetwear is more than clothing—it’s a voice, a rebellion, and a legacy. At The Legendary Apparels, we carry that energy forward through bold designs and fearless comfort. But to understand where we’re going, let’s explore where streetwear began.
The Origins: Skaters, Surfers & Subcultures (Late 1970s–1980s)
Streetwear was born from the streets—not the runways. In Southern California, surf and skate brands like Stüssy started screen-printing logos on tees and hoodies, turning everyday pieces into cultural statements. Meanwhile, in New York, hip-hop was rising, and B-boy crews were pairing Adidas with Kangols and gold chains. The message? Be original. Be loud. Be real.
Hip-Hop & Sneaker Culture Take Over (1990s)
By the '90s, streetwear was spreading globally. Brands like FUBU (“For Us, By Us”), Karl Kani, and Sean John emerged from Black communities and gave voice to a generation. Sneakers—especially Jordans—became essential, linking fashion to identity. Streetwear was no longer niche—it was the culture.
Luxury Meets the Streets (2000s–2010s)
High fashion couldn’t ignore the wave. Designers like Virgil Abloh, Raf Simons, and Kanye West blurred the lines between streetwear and luxury with collaborations and collections that featured oversized fits, limited drops, and graphic storytelling. Brands like Supreme, Off-White, and A Bathing Ape became icons worldwide.
Modern Day Streetwear: Global, Inclusive & Digital (2020s)
Today, streetwear is everywhere—from Tokyo to London to Detroit. It’s no longer just about clothes—it’s a lifestyle, a community, and a digital movement. Social media and NFTs, limited-edition drops, and inclusive sizing are now the norm. It’s about self-expression without permission.
Where We Fit In: The Legendary Apparels
At The Legendary Apparels, we’re inspired by the past and fueled by the present. Our collections—from the Born To Be Legendary series to our Rose Collection—celebrate individuality, storytelling, and everyday rebellion. Whether it’s kids, women, or men, we believe streetwear should belong to everybody.
Shop the Culture
Explore curated streetwear made to move with you. From heavy graphic tees to oversized hoodies and statement joggers, we’re here to outfit the next generation of legends.
Be bold. Be seen. Be legendary.